stationshusen
From old to new with a brand new city quarter
Changing established perceptions of a place requires a long-term plan
SERVICE
Property Branding
CLIENT
SigtunaHem
CHALLENGE
Sätuna Square in Märsta has long been something of a rough diamond. Despite being a well-visited location next to the train station, the area has been characterised by empty and old residential and commercial spaces. Our client also wanted to build co-operative apartments and rental apartments.
SOLUTION
Wiping the slate clean and attracting people to a place with an engrained reputation can be difficult. It requires a strategy from the ground up and something to build the place on and around. We have created a strategy that is based on the location’s original function, its intended future, and the local residents. We have developed the place’s name and graphic profile and a corresponding logo, as well as digital channels, and started working on on-site communication.
Result
All parties involved like the name and strategy, and now SigtunaHem has suitable foundations for future development of the site.
“We have nothing but praise for our collaboration with Property Passion on Norrbacka Omvandling when it comes to strategy, communication, graphic profile and implementation. Highly constructive talks and ideas that we have realised and are now driving forward. The chemistry was right and feedback was never far away.”
Katarina Karlsson – Communicator SigtunaHem
