TRAINING AND SEMINARS
Time to take the next step in your development?
BROADENING YOUR HORIZONS
Courses and seminars
Want to learn more about working with communication specifically tailored for the real estate industry? Then sign up for one of our courses, lectures, workshops or seminars!
TRAINING
Property Branding and Place Branding
- Putting neighbourhoods and properties on the map
On this course you will learn how to use branding and marketing to put your place and property on the map. We will cover basic theories and practical methods for property and place branding. You will also learn about trends and why social media is well-suited to marketing neighbourhoods and properties. The course is designed to provide you with the knowledge and skills to make neighbourhoods and properties more attractive and increase their value.
Next course:
25th April 2024
LECTURE
What does your property signal?
The COVID-19 pandemic has accelerated digitalisation and many people believe that in the long term, the importance of offices will decline. The post-COVID 19 situation requires more nuanced property branding that is also attractive enough to compete with video meetings and remote working.
- How do you create the attractiveness, identity and value needed for the future? What can office property owners learn from the residential sector?
- How do the best companies in the world work with property branding and what do research, trends and development look like from an international perspective?
Workshop
Place Branding – Start a collaboration group
We have extensive experience of project-managing collaboration groups. This series of workshops will ensure that you get off to the best possible start with your collaboration group. Together with the other group members, you will start learning in a structured and exciting way. We will go through all the basic requirements and identify any obstacles or questions. We will learn about the pitfalls and draw inspiration from successful collaboration projects.
When you have completed the workshops, you will have a solid foundation for long-term collaboration as well as a signed cooperation agreement.
Workshop
Optimised marketing in B2RE – business to real estate!
Do you have any clients in the real estate industry? In this series of workshops, you will receive a thorough analysis of your sales and marketing. Together with one of our teams of strategists and creatives, we will help you maximise your sales and marketing in a structured and fun way. We will review your current situation, unique selling points, target audiences, chosen channels and communication concept. We will optimise and suggest improvements where necessary.
When you have completed the workshop, you will have a full activity plan that is ready for implementation.
KNOWLEDGE BOOST
Tailored for you
Looking for an energising and quick-fix solution, perhaps in connection with a product launch? We can help you with an inspirational lecture or a workshop tailored to your business.
