BRF Valsjöskogen, Åkersberga
Return to Freedom
We identified the location’s real strengths and weaknesses.
SERVICE
Property Branding
CLIENT
OBOS Sverige
CHALLENGE
Our client OBOS Sverige is running a housing project in Åkersberga called Brf Valsjöskogen, comprising approximately 36 residential units, detached houses covering 137 m². There is a lot of competition from other construction projects in Åkersberga. At the time of marketing, the site solely comprises forest, and the cooperative housing association OBOS are building their standard product.
SOLUTION
We complemented the analysis work by conducting a qualitative study of the micro-location by interviewing local people. We identified the real strengths and weaknesses of the site, which led to some key messages.
Result
The project texts were based on real USPs and were published on the website and in the brochure. We were able to bring the site to life online and showcase our vision by producing multiple pieces of content.
