PLACE ACTIVATION
Locations that attract people appreciate in value
THREE LEVELS
Activation with brand-building effect
We offer place activation on three different levels, all with the same common denominator. All the events, activations and activities we establish are designed to build a place brand. Changing a place takes time, and that time is optimised by adding people, life and movement at an early stage. We add the right instinctive feel based on the place’s vision with actions and activations of differing durations.
The work process begins with an analysis of the current situation and a site visit. We then base our ideas for place activation on the location’s vision and embed these in the various phases of the project. We carry out and manage all types of place activations operationally, Choosing the right activity and the right people, we create the right physical expression. All in line with the place brand and the vision.
Vibrant ground floors
People are attracted to other people. Vacant ground floors and empty premises on prioritised thoroughfares are an opportunity to fill your properties with activities that have a place-branding effect.
Achieving this is primarily involves marketing measures, which if successful could lead to a profitable long-term tenant. We will help you find the right business, the right people and create the right physical expression.
Lively neighbourhoods
As urban developers, you need to think beyond your properties and stimulate life between the buildings. We will help you bring life to the neighbourhoods in both the early stages and during the development process. We do this by incorporating seating areas, food and beverage options, activity areas, lighting, art and greenery, and ensuring that the businesses have a place-branding effect.
We will implement and manage the activation operationally. Lively neighbourhoods attract people. And places that attract people become a valuable asset.
Activation & events
Each year we organise multiple social investments, activations and events. We create meeting places and address any weaknesses a place may have. This could include a lack of life, activities, sense of community, restaurants, adequate public transport or other amenities.
Activations are preferably conducted together with local residents, and are often entirely dependent on their involvement. We utilise local businesses, resources and the community as much as possible when we are responsible for implementation.
Places are always created by people. Examples of typical assignments we have performed include Christmas markets, neighbourhood festivals, showcase events, urban farming, outdoor cinemas, concerts and art competitions.
Completed on-site activations
Each year we organise multiple social investments, activations and events.
Event and place activations, year-round, on land and at sea.
