What we do
We specialise in communication for the real estate industry
SPECIALIST EXPERTISE
What we do makes all the difference
Our clear industry focus provides us with unique expertise. We can take care of every aspect of marketing a location, property or real estate company. Everything we do is designed to increase the attractiveness and therefore the value of your properties.
We are not afraid to stand up and claim that no one can beat us when it comes to Place Branding and Property Branding. By creating places where people actually want to be, we help make the world a better place.
We have a calling
Every day we strive to improve the way in which the real estate industry communicates – at all levels. Strategically. Creatively. Operationally.
Analysis & Strategy
If you don’t have the basics in place, we will help you. The strategies we develop will guide and shape place development that ensures people’s well-being and provides you, as a property owner, with the desired results. Our brand platform will guide you throughout the process and sharpen your vision.
Our strategy documents are always written as practical documents that reflect reality. We don’t just do desk-top products.
Creativity & Ideas
Through our creative efforts, we transform analysis and strategy into concrete communication with strong ideas and a common thread that is felt and noticed. Our creative work is simple, memorable, inviting and entertaining. This is where we create the magic, innovate, experiment, grow, take risks, break the rules and enjoy ourselves.
We produce strong communication concepts with a long-term perspective that can be adapted to the differing time frames of real estate projects.
Operational production & delivery
We can offer all kinds of solutions, based on your specific needs. Naturally, we can offer you many types of communication and events.
We love copywriting, proofreading, details, deadlines, executing and delivering. We also offer operational production of communication material and implementation of activations, always based on analyses, strategies and concepts.
MAPPING
First, we need to analyse the current, real-life, situation. Then we can create the added value that people actually want.
Our Areas of Expertise
Place Branding
Place Marketing or Place Branding is essentially about highlighting the assets, benefits and positive feelings that already exist in a place – in your neighbourhood. We are not only experts in identifying these, but also in converting them into strengths that help our clients address their challenges and goals. We transform negative perceptions of vulnerable neighbourhoods into positive perceptions. We keep buyers and tenants happy during lengthy construction processes. We will recruit true ambassadors who are proud to talk about your places and neighbourhoods. We will help you contribute to socially beneficial urban development and, last but not least, we will increase the value of your property.
Property Branding
When we talk about Property Branding, we are referring to individual property projects such as commercial properties, offices, retail or residential projects involving different kinds of leases. We strive to build brand awareness of your property projects, facilitate the leasing process, sell new developments faster and at a higher price, and identify what makes your micro-location truly unique. We can assist you with all or parts of this process, ranging from analysis to strategy and concept development, and then throughout the often lengthy ongoing communication and brand-building process. We can help with the production of all types of communication, as well as events and activations.
Place Activation
We offer place activation on three different levels, all with the same common denominator. The events, activations and activities that we establish are all designed to promote place-branding. Changing a place takes time and that time is optimised by adding people, life and movement in the early stages. We will provide the right instinctive feel based on the place’s vision with actions and activations of differing durations. We implement and manage all types of place activations operationally, creating the right activities, the right people, and the right physical expression, all in line with the place brand and vision.
Collaboration
Successful urban development requires collaboration between multiple actors who may have different goals and starting points. Getting everyone together to work towards a common goal can often be a complex process, but we can help! We have extensive experience of project-managing collaboration groups and property owner associations, as well as helping the various groups and associations work together towards a common goal. We know which pitfalls to avoid and what facilitates an enduring, proactive collaboration with your industry colleagues.
KNOWLEDGE BOOST
Training & workshops
Do you want to learn more about working with communication specifically tailored for the real estate industry? Then sign up for one of our courses, lectures, workshops or seminars.
Or are you looking for an energising and quick-fix solution, perhaps in connection with a product launch? We can help you with an inspirational lecture or a workshop customised for your business.
B2RE
Do you have clients in the real estate industry?
Are you in B2RE – business to real estate, and need help with sales and marketing? Who could be a better partner than an agency that specialises in communication for the real estate industry?
We optimise your marketing in B2RE by conducting a thorough review of your sales and marketing. Together with one of our teams of strategists and creatives, we will help you maximise your sales and marketing in a structured and exciting way. We will review your current situation, unique selling points, target groups, chosen channels and your communication concept. We will optimise and suggest improvements where necessary. When you have completed the workshop, you will have a full activity plan that is ready to be implemented.
Contact us
Places that attract people appreciate in value.