The Brewery in Bromma

But with a clear identity and vision, we have created our own voice for the Brewery in Bromma.

Service

Place Branding

Client

St:Erik Markutveckling

Challenge

The brewery in Bromma is to become an arena for world champions – but also for innovative entrepreneurs, artistic souls and everyone who is passionate about community life. Here, several actors, previous uses, and not least a history surrounding Pripps breweries come together. At the same time, the site has long lacked a clear narrative and a common name. As the project now develops into an area with sports, culture, offices, commerce, and hotels, high demands are placed on communication. It needs to engage, anchor, and guide – both internally and externally – as the project moves from vision to reality.

Solution

We have developed a communication strategy and a place identity that supports the development of the site throughout the process from mapping target groups, needs and messages to ongoing content production. In dialogue with the client and other relevant stakeholders, we have sculpted a clear vision, a strong positioning, and a narrative that captures the potential of the site. The communication efforts include both internal communication and PR as well as digital channels and on-site communication. The strategy serves as a framework for all communication from web and newsletters to on-site signage, activations and presentations.

Results

The communication gives the project a clear voice and a unified image, both for those involved and those following the development from the outside. With the help of the strategy, we can work proactively and minimise the risk of misunderstandings and create engagement among both decision-makers and future visitors. At the same time, we are gradually building a stronger place identity for the Brewery in Bromma with a narrative that holds all the way.