Sundbyholm
Increasing awareness of the scenic Lake Mälaren area
Highlighting the location’s existing values and encouraging more people to visit Sundbyholm all year round.
SERVICE
Place branding
CLIENT
Sundbyholm site development
CHALLENGE
Located 10 km north of Eskilstuna is Sundbyholm. A place that is best known for its castle, which provided the backdrop for the Swedish reality TV series “Bonde söker fru” and the Diggiloo music festival. However, Sundbyholm has a broader appeal and it is more than just a summer destination.
SOLUTION
In order to showcase all aspects of Sundbyholm, we gave the place an online presence through the destination website sundbyholm.se. The website includes extensive information about attractions, nature experiences and local businesses. To raise awareness of Sundbyholm among the general public and showcase that Sundbyholm as more than just a summer destination, a large Christmas market was held in Slottsparken in 2021.
Result
The online presence and communication, together with the popular Christmas market, have attracted several thousand new visitors to Sundbyholm. This has helped Sundbyholm strengthen its position as a beautiful destination to visit all year round. The Christmas market has been so successful that it is now planned as an annual event.
