norrbacka omvandling
Renovation of existing stock
We work with client service and Place Branding.
SERVICE
Place Branding
CLIENT
SigtunaHem
CHALLENGE
Our client SigtunaHem is planning to develop one of its existing residential areas over the course of several years – by demolishing existing homes and replacing them with new ones. All while the residents continue to live in the neighbourhood.
SOLUTION
By giving the project its own name, Norrbacka Omvandling, as well as its own voice and visual expression, we can reinforce the vision and the positive values that the transformation will bring. The project will be characterised by information transparency and consideration throughout the construction period. We will combine client service and place branding.
Result
In addition to producing information and communication, we have recommended an on-site presence through a pop-up dialogue space. During the early stages of the project, the information about the demolition work was positively received.
“We have nothing but praise for our collaboration with Property Passion on Norrbacka Omvandling when it comes to strategy, communication, graphic profile and implementation. Highly constructive talks and ideas that we have realised and are now driving forward. The chemistry was right and feedback was never far away.”
Katarina Karlsson – Communication Officer at SigtunaHem
