Vega haninge
Collaboration on a new production area
The most successful Stockholm project according to the property developers.
SERVICE
Place Branding
Collaboration
CLIENT
A collaboration group of housing developers including Ikano Bostad and Bonava
CHALLENGE
Vega is a district in Haninge in southern Stockholm that consists of marshland and a holiday home area with a poor communication infrastructure. A new commuter station opened here in spring 2019. Eventually, there will be 3,500 homes for 10,000 people in Vega. Our client is a collaboration group comprising around ten housing developers. The district’s brand will be strengthened and we intend to put Vega firmly and squarely on the map.
SOLUTION
Vega will get its own voice and we will develop a tactical strategy that prioritises Vega’s digital presence, with positive content about Vega. We will support the collaboration group’s respective sales processes by establishing a consistent and positive image of the area and generating traffic to the housing developers’ respective websites. We will also organise several joint open-house events.
Result
Despite a slowdown in the housing market, sales in Vega are going well. Several members of the collaboration group have stated that the Vega project has been the best project in Stockholm throughout the current period.
