The kloud
A change engine, a community, and the voice of Kista.
A wide-ranging initiative to activate and develop the district
SERVICE
Collaboration
CLIENT
Revelop, Castellum, Atrium Ljungberg, Corem, Kungsleden
CHALLENGE
Kista in currently undergoing extensive development: 8,000 new homes, 8,000 new jobs and new infrastructure. Kista is a district in which property owners plan to invest more than SEK 20 billion, making it one of the largest urban development projects in the Nordics.
The Kloud is a wide-ranging initiative in which commercial property owners, in collaboration with Ericsson, the Royal Institute of Technology, Stockholm University, Stockholm City, Stockholm Region and Kista Science City, are activating and developing the district. The Kloud is operated by Kista Limitless AB, a company established by real estate owners Atrium Ljungberg, Castellum, Corem, Revelop and Vasakronan with the aim of strengthening Kista as a creative location and a growth engine.
We have an extensive remit here. Property Passion is part of Kista Limitless AB, which is responsible for marketing and communication
SOLUTION
The goal is to bring together businesses, academia, the city and property developers to create a more vibrant district with more homes, more jobs and a livelier atmosphere.
We are producing and delivering a marketing plan on an ongoing basis. The purpose of the plan is to strengthen Kista through the Kloud brand, create meeting places, activate and add positive values to the district, and create an engaging community.
Result
During the first year, we have developed the Kloud’s channels and started extensive communication and brand-building. We have organised and participated in several events and activated the district through meeting places and art projects. The results are measured and evaluated annually.
