sigtuna bostadsförmedling
A new independent waiting list for municipal housing
To clearly inform and attract new and existing home-seekers.
SERVICE
Place branding
CLIENT
SigtunaHem
CHALLENGE
Our client will discontinue the existing housing waiting list and start a new independent municipal housing placement scheme with multiple property owners. We will start with a clean slate while also attracting those people who are already on the waiting list.
SOLUTION
We have developed a visual identity and a Q&A for those already on the waiting list, property owners and new applicants. We conducted multiple advertising campaigns, both in print and online, as well as on-site.
Result
A strong waiting list with multiple new property owners.